Get Certified in Google Ads Marketing & Management

Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales.

Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with optimizing your ads, so they’re all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment.

Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click.

Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in.

Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface.

So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives.

The search engine can feel all seeing, all knowing but it can be won over. Setup your accounts and campaigns properly and using appropriate content  is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat.

But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works.

So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business.

Module Info & Overview

• Demand generation campaigns
• Outbound channels & ad formats
• Campaign targeting & bidding
• Optimizing your campaign
• Involving display & video advertising

So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives.

It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it?